TAG Heuer celebrates Oracle Red Bull Racing partnership with limited‑edition Formula 1 Solargraph
TAG Heuer unveils a special Solargraph watch to mark its anniversary with Oracle Red Bull Racing, blending high‑tech design with the team’s iconic branding.
Swiss watchmaker TAG Heuer has rolled out a limited‑edition timepiece to commemorate its ongoing partnership with Oracle Red Bull Racing. The new "Formula 1 Solargraph" combines the brand’s heritage in precision horology with the high‑octane aesthetic of the Red Bull F1 squad, marking the milestone of their multi‑year collaboration.
Design and technology
The Solargraph watch features a sleek titanium case, a black dial emblazoned with the Red Bull Racing logo, and a distinctive solar‑charged movement that draws power from ambient light – a nod to the team’s focus on sustainability and cutting‑edge engineering. TAG Heuer says the watch’s "Solargraph" technology, first introduced in 2022, has been refined to deliver a longer power reserve and a more accurate chronograph function. The limited run is numbered, with each piece accompanied by a certificate of authenticity signed by both TAG Heuer and Red Bull Racing executives.
Partnership background
The partnership between TAG Heuer and Oracle Red Bull Racing began in 2021, when the Swiss brand became the official time‑keeping and watch partner for the team. Since then, the collaboration has extended beyond the paddock, with joint marketing campaigns, driver‑focused events, and co‑branded merchandise. According to a press release on Oracle Time, the Solargraph launch celebrates the anniversary of the partnership and underscores the shared values of precision, performance and innovation.
Availability and pricing
The limited‑edition Solargraph will be sold through TAG Heuer’s official boutiques and online store worldwide, with an expected retail price of around €5,200 (approximately ₹4.5 lakh). Indian fans can pre‑order the watch via TAG Heuer’s Indian website or through select luxury retailers in Mumbai, Delhi and Bengaluru. The brand has also hinted at a special launch event in Europe, with live streaming planned for global audiences.
For Indian fans
Indian F1 enthusiasts can watch the launch video and related behind‑the‑scenes content on TAG Heuer’s YouTube channel, with subtitles in Hindi and English. The watch will also be featured in a short documentary on FanCode’s F1 hub, scheduled to air on 15 October at 20:00 IST, giving fans a deeper look at the design process and the partnership’s impact on both brands. Those interested in purchasing should note that the limited run is expected to sell out quickly, so early pre‑orders are advisable.
Source: Watchonista