The FIA‑sanctioned Formula 1 Business Summit is set to return to Las Vegas on 19 November 2024, hosted at the iconic Caesars Palace. According to an official release on Formula1.com, the summit’s roster of speakers has been expanded to include Haas Team Principal Ayao Komatsu, world‑renowned chef Gordon Ramsay and former Formula 1 driver‑turned‑racing champion Russell Wilson.
Komatsu, who took the helm at Haas in 2023, will discuss the challenges and opportunities of running a mid‑field team in an increasingly commercialised sport. His insights are expected to cover everything from sponsorship acquisition to the technical partnership model that Haas employs with Ferrari. The inclusion of a Japanese‑born, English‑speaking leader also highlights the growing importance of the Asian market to Formula 1’s global strategy.
Chef Gordon Ramsay, a longtime fan of the sport and occasional guest at Grand Prix paddocks, will speak on the intersection of hospitality, branding and fan experience. Ramsay’s recent partnership with the sport’s official hospitality provider, F1 Hospitality, makes his presence particularly relevant as the series seeks to enhance premium‑ticket offerings and on‑track entertainment.
Former F1 driver Russell Wilson, now a prominent figure in endurance racing and a brand ambassador for several automotive partners, will share his perspective on driver development pathways and the role of cross‑disciplinary talent in attracting new audiences. Wilson’s recent involvement with the sport’s sustainability initiatives adds another layer to his talk, which is expected to touch on green technologies and the push for carbon‑neutral racing.
For Indian fans: The summit will be streamed live on FanCode, with the main sessions scheduled to start at 10:00 IST and run until 18:00 IST. A special “Asia‑Pacific” panel, featuring Komatsu, will be aired at 13:30 IST, providing a convenient window for viewers across the subcontinent. Fans can also catch exclusive behind‑the‑scenes interviews on the FanCode app later in the day.
Source: Formula1.com